Moreover the researchers have studied the different parameters of the
services given by different companies to shop through the internet. The
facilities and their aspects which effect the buyers mood and aim to shop
online are 1) the way through which a buyer can contact to the service provider
2) the reply to the buyer need 3) existence of the product 4) amount 5) service
present 6) dependence of the vendor, 7) availability of specific products, 8)
the time required to give the service, the service of returning, duplicity, the
payment procedure.
Website standards.
Out of 35, twenty researches explained the
association between the website standards and the buyers conduct and attitude
to shop online from different aspects. A research conducted by the Gefen and
Straub In 2000 shows the effects of discern of use and the the importance of
discern on the online trading using a group of 202 students of MBA for their
project. They explained that the discern
use only effects a website when it is used for online trading while importance
of discern has the alternate effects on online shopping. They found identical results in their
research for finding out factors which affect the buyer’s loyalty. Another
research done by Song and Zahedi in 2001 divide the website standards into five
groups depending on their needs such as advertisement, impact of the
information, service, the desire of the customer, and the avaiibilty of the
resources. All these researchers find out that these five aspects help the
customer to shop online and increase their loyalty for shop online. Different
researchers such as von san, Zhang, small and barcelos have make their efforts to elaborate the
website standard in order to gain the user satisfaction and also to find out
that aspects which hurdle the users. All these researchers provide that the website
should be designed in such a way that it encourages the users to visit it
frequently and the user should not get bored by visiting for one time. The
sterility factors are those factors which make the website to work properly and
if these factors are absent so it cause may cause problems to the users. Some
classes of sterility factors include solitude and safety, technical assistance, statesmanship, and the information provided. The passionate aspects include those which improve the quality of the website and ease the customer. Five
classes of motivation aspects are pleasure, factual knowledge, consumer power,
integrity, ocular visibility, and the company providing the information. In
their ending less struggles these researchers find some more aspects of the
website standard and they find that most important out of these are the sterility
factors. Liang and Li 2000 analyzed the aspects of
the website standards which effects the buyers to shop online and divided them
into three categories, of which two are those which enhance the process of
bargain directly while the sterility factors gives protection to the buyers
from uncertainties In the process of bargain. They provide the idea that if the
buyers are given good bargain facilities so they will be able to shop online and
there will be more competition between the facility providers just like in today's time their is a strong competition between telebrands pakistan and daraz online store.
